Master content to platform pack
Turn an approved master asset into platform-specific copy, crops, captions, and metadata.
What this workflow does
Turn an approved master asset into platform-specific copy, crops, captions, and metadata. It produces a source-linked draft, validates it against policy, and keeps publication or system updates behind an explicit approval.
What you gain
Publishing variants stay consistent without rebuilding the content from scratch.
What the AI agent changes
How this worked before
Templates could merge known fields, but they could not understand source documents or adapt the draft to exceptions.
What the AI agent changes
The agent reads source material, drafts the right version for the case, cites evidence, and leaves the final send or write to a person.
Agent trigger
A master video, article, or campaign asset is approved.
Inputs
- Process context: approved master asset, brand rules, platform specifications, and rights
- Approved policies, ownership, and exception rules
Agent flow
- 1
Assemble the current source material, template, and policy version.
- 2
Draft only claims that can be linked to allowed evidence.
- 3
Prepare platform-ready variants with traceable changes and mark every unresolved exception.
- 4
Publish or write back only the approved version.
Human decisions
After step 3
The accountable process owner approves platform-ready variants with traceable changes.
Outcome
- Approved cross-platform publishing pack
- Evidence, exceptions, and audit trail
Guardrails
- Never publish, send, or post without the named approval.
- Keep templates, policies, and source timestamps visible to the reviewer.
Risks and mitigations
Unsupported claims can enter a customer-facing or regulated record.
Attach evidence to material claims and block approval when citations are missing.
Sources and evidence
Sources establish feasibility or impact. Not every metric comes from an identical implementation.
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