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DTC electrolyte/salt packet brand (LMNT model)
Sell single-ingredient electrolyte/salt packets direct-to-consumer, primarily via subscription.
Summary
A consumer packaged goods brand selling small packets of electrolytes/salt online. The example grew from a few years old to roughly $200M/year with a small team by focusing on a simple, high-demand product and strong direct-to-consumer distribution and content.
Problem
Many consumers want clean, convenient electrolyte replenishment without additives and dislike legacy sports drink formulations.
Target customer
Active people, athletes, biohackers, and health-conscious consumers who prefer simple, portable electrolyte solutions.
Solution
Offer single-ingredient electrolyte/salt packets in e-commerce packs and subscriptions, supported by content marketing and community engagement.
Business model
e-commerce (one-time sales)subscription (recurring shipments)wholesale and retail partnerships
Distribution
Xnewslettercreator partnerships
Required skills
customer discoverydistributionproduct validationaudience building