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Brand compliance review

Compare campaign assets with approved claims, tone, and visual rules before release.

What this workflow does

Compare campaign assets with approved claims, tone, and visual rules before release. It separates observed facts from inference, surfaces conflicting evidence, and delivers a review-ready finding set instead of an opaque answer.

What you gain

Brand compliance report and bounded fixes

What the AI agent changes

How this worked before

Traditional automation could collect records, but a person still had to compare sources, resolve conflicts, and write the conclusion.

What the AI agent changes

The agent compares copy and visual assets with approved claims, tone, and brand rules, then points to the exact elements that need review.

Agent trigger

A campaign package enters pre-publication review.

Inputs

  • Process context: campaign assets, brand rules, and approved claims
  • Approved policies, ownership, and exception rules

Agent flow

  1. 1

    Collect source material from the approved systems and record its timestamp.

  2. 2

    Cross-check conflicting signals and separate facts from inference.

  3. 3

    Prepare a cited pass, fix, or escalate recommendation with citations, unknowns, and confidence.

  4. 4

    Deliver the approved report and preserve its evidence set.

Human decisions

After step 3

The accountable process owner approves a cited pass, fix, or escalate recommendation.

Outcome

  • Brand compliance report and bounded fixes
  • Evidence, exceptions, and audit trail

Guardrails

  • Label inference separately from observed facts.
  • Do not close the investigation while required sources are unavailable.

Risks and mitigations

Missing or stale evidence can produce a confident but incomplete finding.

Show source coverage, conflicts, timestamps, and unanswered questions.

Sources and evidence