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AI makeup try-on mobile app (TikTok-first growth)
Build a subscription mobile app that generates unlimited AI makeup looks and acquires users organically via TikTok.
Summary
Replicate GlowUp: an AI-powered mobile app that lets users try makeup looks, sold on a subscription basis and grown primarily through organic short-form TikTok content and anchor links to the app store.
Problem
People want to find makeup looks that suit them without buying or testing products in person.
Target customer
Women looking to try new makeup looks before buying products.
Solution
Offer unlimited AI-generated makeup try-ons inside a mobile app and convert users with TikTok videos demonstrating results and an in-video anchor link to download.
Business model
consumer subscription (weekly / yearly)freemium trial funnel leading to paid subscription
Distribution
app store (ios)google playtiktok organic content driving installs
Required skills
mobile app product development (ios/android)ai image processing / integrationshort-form video content creation and community growth