Analytics & Reporting SaaS for Email & SMS Marketing Agencies (Hero-style)
A seat- and client-count–priced analytics platform that automates reporting and dashboards for email/SMS marketing agencies.
Summary
Build a SaaS that aggregates ESP/MMS data, automates recurring client reports, and sells to agencies on a seat/client-count subscription model (30-day free trial). Target email & SMS agencies that manage many brand accounts and need repeatable reporting and team dashboards.
Problem
Agencies managing dozens of clients manually compile data across platforms for client reports; this is time-consuming and error-prone.
Target customer
Email and SMS marketing agencies (agencies running platforms like Klaviyo, Postscript, Attentive, Omnisend) that manage multiple brand accounts.
Solution
A multi-source analytics and reporting app that connects to common ESPs, provides agency-specific features (team pacing vs goals, multi-client views), automates client reports, and charges per agency by client-count and seats.