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Curiosity Quench — hobby/action-plan app to reduce phone scrolling

A consumer mobile app that gives users bite-sized hobby action plans to help them scroll less.

Summary

Build a mobile-first consumer app that replaces mindless scrolling with short, actionable hobby plans and micro-challenges. Charge an annual subscription at a low price point and drive user acquisition via short-form social videos.

Problem

People spend hours scrolling and lack simple, actionable ideas to replace screen time.

Target customer

Consumers who want to reduce phone time and try new hobbies (young adults/creators audience on TikTok/Instagram).

Solution

Provide curated, step-by-step hobby action plans and daily micro-tasks in an app, with push reminders and progression to keep users engaged.

Business model

paid annual subscription ($30/year as in the case study)in-app upsells (guides, courses)referral / affiliate partnerships

Distribution

app store / google playtiktok organic videosinstagram reelsyoutube clips

Required skills

mobile development (react native / expo)backend (supabase or similar)product design / uxshort-form video content creation and community marketing

Source evidence