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Freelance copywriter (cold-email outreach to ad-running founders)
Find businesses running ads, cold-email founders, sell copywriting retainer services.
Summary
Replicate Mason’s first client path: monitor platforms for companies running ads, identify founders, and send targeted cold emails offering copy (emails, ads, blogs). Close clients on monthly retainers (example: $2,500/month) and scale by adding a few similar clients.
Problem
Many small businesses run ads but lack clear, converting copy and someone to think about messaging for them.
Target customer
Founders/owners of small e-commerce, info, and direct-to-consumer brands running paid ads.
Solution
Offer monthly retainer copywriting packages (ads, email sequences, landing pages, blog posts) sold via cold outreach to founders identified from ad placements.
Business model
retainer feesproject-based pricingperformance bonus (conversion lift)
Distribution
cold emaillinkedin outreachtwitter/x dmsreferral from early clients
Required skills
persuasive writingcold outreachbasic marketing/ads knowledgeclient communication