High‑ticket Innovation / Product Strategy Agency (LCA model)
Sell enterprise product and innovation strategy as high‑value annual retainers to Fortune/large startups.
Summary
Build an audience and community of product/strategy followers, use that trust to sell deep innovation engagements to enterprises at high annual retainer rates (the video shows Greg charging ~$1.5M/year per client). Start with thought leadership on Twitter/LinkedIn, host in‑person/online events, convert top community members into meetings, then deliver product strategy that can justify enterprise budgets.
Problem
Enterprises need outside vision and product roadmaps to launch new businesses but lack trusted external partners who understand their audience.
Target customer
Large enterprises and well‑funded startups (product/strategy/innovation teams) willing to pay for high‑impact roadmaps and new product visions.
Solution
Offer a premium innovation engagement: discovery (audience + competitive research), product vision, prototypes, and a roadmap; sold as an annual retainer or multi‑quarter project with high touch delivery.