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Influencer discovery SaaS for e-commerce (Infuspy-style)
A tool that helps e-commerce brands discover and rank relevant Instagram/Snapchat influencers for campaigns.
Summary
Offer a SaaS that indexes influencers across Instagram and Snapchat, scores them for fit and engagement, and provides contact/deal workflow so brands can run efficient influencer campaigns.
Problem
E-commerce brands waste time finding influencers who actually convert and have genuine engagement.
Target customer
E-commerce marketing teams, DTC brands, small agencies running influencer campaigns.
Solution
Build an influencer search and scoring platform that filters by niche, engagement rate, comment volume, past brand partnerships, and provides outreach templates and campaign analytics.
Business model
subscription (per-seat or per-account)usage-based pricing for api or export limitsmanaged campaign services for higher tiersaffiliate on influencer deals
Distribution
youtube creator case studiesdirect outreach to e-commerce brandspartnerships with agenciescontent marketing (how-to guides)
Required skills
data engineering and crawling (social platforms)algorithms for engagement scoringfrontend ux for search and filtersoutbound sales to brands/agenciespartnership ops