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Magnet Persona Discovery & Targeting Consultancy
A consulting service that identifies a 'magnet persona' to focus product and go-to-market for scalable growth.
Summary
Help SaaS companies analyze retention and acquisition data to find the persona whose adoption attracts others (the 'magnet persona'), then align messaging, product features, and acquisition channels to that persona.
Problem
Scattershot targeting leads to poor retention and plateaued growth because the product isn't optimized for the highest-leverage user.
Target customer
SaaS founders and growth/product teams struggling to break revenue plateaus.
Solution
Data-driven research (cohort analysis, interviews) to identify the magnet persona, then deliver a GTM playbook and messaging/product adjustments to acquire and retain that persona.
Business model
fixed-price consultancyworkshops and playbooksongoing growth retainer
Distribution
content and case studiesreferralsdirect outreach to founders
Required skills
growth analyticscustomer research and interviewspositioning and messagingproduct strategy