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Onboarding + tracking optimization consultancy for paywall-first apps
Optimize onboarding, pricing (hard paywall), and tracking so apps can scale profitably with paid ads.
Summary
Consulting service that audits an app's onboarding flow, implements social proof and outcome-focused messaging, configures MMP (Appsflyer) and RevenueCat billing, and sets up weekly ROAS monitoring and creative pipelines.
Problem
Founders spend on ads but lose money due to poor onboarding, weak pricing, missing tracking, and creative fatigue.
Target customer
Consumer mobile apps using or planning paid acquisition and in‑app subscriptions.
Solution
Fixed-scope engagement: onboarding rewrite and design, flows to sell the outcome (no free trials), implement RevenueCat + Appsflyer, set tracking events for purchase attribution, and an ops playbook to monitor/scale campaigns.
Business model
project feemonthly optimization retainerperformance bonus on improved roas
Distribution
direct outreach to indie app foundersstartup communities and skool-type groupscontent marketing (case studies)
Required skills
product onboarding uxrevenuecat and in‑app billing setupappsflyer / mmp integrationpaid campaign analytics and scaling rules