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Onboarding + tracking optimization consultancy for paywall-first apps

Optimize onboarding, pricing (hard paywall), and tracking so apps can scale profitably with paid ads.

Summary

Consulting service that audits an app's onboarding flow, implements social proof and outcome-focused messaging, configures MMP (Appsflyer) and RevenueCat billing, and sets up weekly ROAS monitoring and creative pipelines.

Problem

Founders spend on ads but lose money due to poor onboarding, weak pricing, missing tracking, and creative fatigue.

Target customer

Consumer mobile apps using or planning paid acquisition and in‑app subscriptions.

Solution

Fixed-scope engagement: onboarding rewrite and design, flows to sell the outcome (no free trials), implement RevenueCat + Appsflyer, set tracking events for purchase attribution, and an ops playbook to monitor/scale campaigns.

Business model

project feemonthly optimization retainerperformance bonus on improved roas

Distribution

direct outreach to indie app foundersstartup communities and skool-type groupscontent marketing (case studies)

Required skills

product onboarding uxrevenuecat and in‑app billing setupappsflyer / mmp integrationpaid campaign analytics and scaling rules

Source evidence