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Optivase — AB testing tool for Webflow
SaaS A/B testing product built specifically for Webflow sites, distributed through the Webflow app store and organic search.
Summary
A B2B SaaS product that provides A/B testing functionality tailored to Webflow-built websites. Launched to the Webflow ecosystem and acquiring users via the Webflow app store, Google, and word-of-mouth, generating recurring monthly revenue.
Problem
Webflow users lack integrated, simple AB testing tools tailored to their platform and workflows.
Target customer
Webflow site owners and agencies who want A/B testing without complex engineering.
Solution
SaaS product integrating with Webflow to run experiments and report results, sold via subscription and listed in the Webflow app ecosystem.
Business model
saas subscription (mrr)tiered pricing for agencies/teams
Distribution
webflow app storeorganic search (google)word of mouth / referrals
Required skills
full-stack saas developmentproduct analytics and a/b testing expertiseplatform integration (webflow)saas operations and support