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Paid‑search growth service for B2B SaaS (Google Search ads + landing pages)

Run focused Google Search campaigns and match each ad group to custom landing pages to acquire high‑intent B2B SaaS customers.

Summary

Productize the five‑step Google playbook: find high‑intent commercial keywords, publish targeted content/landing pages, launch ad groups per keyword with automated bidding (target CPA), run continuous A/B tests on headlines/descriptions/landing pages, and scale budgets on profitable keywords. Charge clients a setup fee + retainer and/or performance fee.

Problem

Many founders chase multiple channels or viral content rather than capturing existing buyer intent through search.

Target customer

B2B SaaS founders and marketing teams who want predictable, scalable customer acquisition without building a personal brand.

Solution

Deliver end‑to‑end Google Search acquisition: keyword research, custom landing pages per keyword, ad setup with automated bidding and CPA targets, conversion tracking and continuous optimization.

Business model

agency retainersetup/project feeperformance fee (% of ad spend or % of revenue)

Distribution

google search adsgoogle organic content to compound results

Required skills

google ads / semconversion rate optimization (cro)landing page design and copywritinganalytics and attributionkeyword research (ahrefs/semrush)

Source evidence