Performance-Based Creator Marketplace (CPM / Minimum-View Escrow)
Build a marketplace that matches app founders with creators on CPM, capped, or minimum-view-clause deals, with escrow and verification.
Summary
Platform that lists creators, standardizes deal templates (flat, CPM, min-view, bonus), holds funds in escrow, verifies views, and automates payouts when view thresholds or caps are met. Position as lower-risk, performance-first acquisition channel for app makers.
Problem
Founders and creators lack trust and standardized contracts for performance-tied creator deals; manual negotiation is slow and error-prone.
Target customer
App founders seeking scalable creator campaigns and creators comfortable with performance-based compensation.
Solution
A marketplace with creator profiles, campaign creation wizard (set CPM/cap/MVC), escrow payments, view verification, and dispute resolution. Charge marketplace fees or subscription for founders and take a cut of transactions.