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Performance-based influencer partnerships agency for SaaS

Run and manage creator partnerships paid on conversions to acquire users for SaaS and edtech products.

Summary

Package influencer outreach, negotiation, creative brief, and conversion-tracking into a service that signs micro- and mid-tier creators on payment structures tied to signups or trials. Avoid large upfront fees, split payments, and align incentives so creators produce higher-converting content.

Problem

Many startups waste budget on influencer posts that don't convert and lose leverage when paying fully upfront.

Target customer

Early-stage SaaS and edtech founders looking to scale user acquisition with creators.

Solution

A managed offering that sources matched creators, writes tailored outreach, negotiates conversion-split deals, provides creative guidance, and tracks conversions/attribution.

Business model

percentage of conversions (rev-share)setup fee + performance bonusmonthly retainer for ongoing creator programs

Distribution

cold outreach (email + dms)founder networks and referralslinkedin and startup communities

Required skills

creator outreach and negotiationcampaign tracking and attributioncontent strategy for short-form videoproject management

Source evidence