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Privacy-friendly lightweight web analytics

A simple analytics product for teams that want website metrics without cookies, surveillance or GA complexity.

Summary

Many site owners need basic traffic, conversion and campaign insight but dislike Google Analytics complexity, privacy issues and cookie banner overhead. A lightweight analytics SaaS can compete on clarity and trust.

Problem

Google Analytics is overbuilt and privacy-hostile for many SMBs, content sites and indie products that only need essential metrics.

Target customer

Indie SaaS founders, content businesses, agencies and privacy-conscious companies.

Solution

Build a small-script analytics SaaS with simple dashboards, goal tracking, campaign attribution and privacy-first defaults.

Business model

saasopen-source hosted service

Distribution

open-source communityprivacy seoagency referrals

Required skills

analytics engineeringprivacy compliancedeveloper marketing

Source evidence