Productized Developer-Focused Content Agency (Draft.dev model)
Sell recurring packages of technically-accurate content written by practicing software engineers to companies that sell to developers.
Summary
Start as a solo writer/editor, validate demand with a few customers, then scale by hiring a pool of engineer-writers, editors and tech reviewers to deliver recurring content packages to developer-focused companies.
Problem
Developer audiences ignore generic marketing content; companies selling developer tools need technically-accurate, trusted content to build authority and trust.
Target customer
SaaS and tooling companies that sell to software engineers (developer tools, testing, security, SDKs, platforms).
Solution
Offer subscription packages (e.g., 12/24/48 articles per quarter) of developer-focused blog posts, tutorials and technical guides written and tech-reviewed by engineers.