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TikTok-first app growth & creative scaling service

Service that finds organic TikTok-winning creatives for apps and scales them through paid ad channels.

Summary

Offer a growth service for mobile apps: test organic TikTok creatives to find viral winners (entertainment-first, soft CTAs), then scale the top-performing creatives into paid channels (TikTok/Facebook ads), use MMP (Appsflyer) and RevenueCat to measure return on ad spend and LTV.

Problem

App founders struggle to produce scalable creatives and know which organic videos are worth scaling with ad spend.

Target customer

Indie app founders and small mobile studios that need repeatable creative-to-paid scaling for app installs and subscriptions.

Solution

Produce/curate entertainment-first organic TikTok videos, run short organic tests, then turn winners into paid ad creatives and optimize CAC vs LTV.

Business model

retainer for creative production + managementrevenue-share or performance fee on installscreative asset licensing

Distribution

tiktok organic teststiktok adsfacebook / instagram adsinfluencer partnerships

Required skills

short-form video creative productionpaid social ad operations (tiktok, facebook)measurement (mmps, revenuecat)influencer outreach

Source evidence