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Try Nearby — local influencer marketplace

Marketplace to hire local influencers to visit restaurants/shops and create short-form social content.

Summary

A platform connecting local businesses (restaurants, shops) with micro-influencers who physically visit, create TikToks/Reels, and drive discovery and foot traffic. Handles discovery, booking, scheduling, payments, content rights, and reviews.

Problem

Gen Z finds local places on TikTok rather than Google/Yelp; many local businesses lack an efficient way to get authentic short-form content and local reach.

Target customer

Local restaurants and shops seeking social discovery; micro-influencers looking for paid local gigs; local marketing agencies.

Solution

An app/marketplace where businesses post briefs, browse influencer profiles, book on-demand visits, manage campaigns, and pay through the platform. Includes ratings, geo-targeting, and content usage rights.

Business model

commission per bookingsubscription plans for businessesfeatured listings / promoted placementstransaction fees for payments

Distribution

local SEOcold outreachreferrals

Required skills

customer discoverydistributionproduct validationsupply acquisitionaudience building

Source evidence