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UGC creator sourcing & management service for consumer apps

A B2B service/agency that recruits, onboards, and operates UGC creator programs to generate scalable short-form distribution for mobile apps.

Summary

Productize the exact distribution wedge demonstrated: recruit high-volume UGC creators, onboard them with templates and briefs, manage content submission, quality control and payout, then run the short-form campaigns that drive millions of views and app downloads for mobile subscription apps.

Problem

App founders can build product features easily, but lack repeatable systems and operator bandwidth to scale short-form UGC distribution.

Target customer

Early-stage and growth-stage consumer mobile app founders and marketing teams.

Solution

Provide end-to-end UGC services: creator sourcing, onboarding flows/briefs, content QA, scheduling, CRM for creators, and campaign analytics. Optionally offer a managed growth retainer or performance pricing tied to installs/views.

Business model

agency retainerperformance-based pricing (cpi / cost per view)saas-ish tooling + managed services

Distribution

tiktokinstagramyoutube shorts

Required skills

creator outreach and negotiationcampaign ops and qacrm and creator portal setup (atio or custom)short-form content strategy and analytics

Source evidence