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UGC-to-Paid-Creative Growth Agency for Mobile Apps
Vet creators at scale, produce UGC, and convert viral organic videos into paid ad creatives for app growth.
Summary
Offer a growth service that sources and interviews creators, produces/edits UGC videos, tests top-performing organic creatives, then scales winners as paid Meta/TikTok ads with ongoing creative refreshes to avoid fatigue.
Problem
App founders can't reliably source high-ROI creative at scale and struggle with creator churn and ad creative fatigue.
Target customer
Early-stage consumer app founders and indie studios who need high-performing short-form ad creatives and ad ops.
Solution
Creator sourcing + vetting (interviews), retainer + CPM payment structures, creative testing funnel (organic → paid test → scale), and ad ops to manage ROAS and scaling.
Business model
monthly retainer for creative productioncreative production fees (per video)ad management fees or percentage of ad spendperformance/bonus fees for meeting roas targets
Distribution
tiktok and instagram (organic testing)meta ads for paid scalingcreator marketplaces and cold outreach
Required skills
creator sourcing and negotiationcreative strategy and scriptingshort-form video production and editingmeta/tiktok ad operations and analytics