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Ghostwriting agency for B2B executives (productized content service)
Productized ghostwriting and content management for busy executives on Twitter/LinkedIn, sold on monthly retainers.
Opis
A service that interviews executives, outsources ghostwriters, and delivers published content at scale. Alex launched Story ARB this way and reached ~12 clients at $7,000/month, running with a small internal team and freelancers.
Problem
Busy executives recognize audience value but lack time or skill to produce consistent, high-quality text content.
Klient
Founders and senior executives who want public content presence but cannot produce it themselves.
Rozwiązanie
Monthly retainer service: monthly interview, content strategy, and a dedicated ghostwriter + account/content strategist producing recurring posts and threads.
Model biznesowy
monthly retainer per executivetiered packages (content volume, distribution, personal coaching)equity/minor revenue share for strategic, long-term clients
Dystrybucja
direct outreach on twitter/linkedinreferrals from current executive clientspaid ads targeting executives (linkedin)
Wymagane umiejętności
long-form and short-form writingcontent strategyclient interviews and account managementhiring and managing freelance writers