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Customer-satisfaction survey and ratings service
A firm that surveys customers and publishes satisfaction rankings/benchmarks for industries and manufacturers.
Summary
Run systematic customer surveys across industries to generate satisfaction scores, rankings, and reports that manufacturers and consumers rely on—similar to JD Power's model of surveying buyers to represent customer perspectives.
Problem
Companies and consumers lack unbiased, standardized measurements of real customer satisfaction and product experience.
Target customer
Automakers and manufacturers, consumer brands, retailers, and consumers seeking independent product/service benchmarks.
Solution
Collect and analyze large-scale customer survey data, publish industry rankings and reports, sell benchmarking/consulting services and certification/licensing of ratings.
Business model
paid industry reportsbenchmarking subscriptionsconsulting and licensing of ratingssponsored studies
Distribution
local SEOcold outreachreferrals
Required skills
customer discoverydistributionproduct validation