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Customer-satisfaction survey and ratings service
A firm that surveys customers and publishes satisfaction rankings/benchmarks for industries and manufacturers.
Opis
Run systematic customer surveys across industries to generate satisfaction scores, rankings, and reports that manufacturers and consumers rely on—similar to JD Power's model of surveying buyers to represent customer perspectives.
Problem
Companies and consumers lack unbiased, standardized measurements of real customer satisfaction and product experience.
Klient
Automakers and manufacturers, consumer brands, retailers, and consumers seeking independent product/service benchmarks.
Rozwiązanie
Collect and analyze large-scale customer survey data, publish industry rankings and reports, sell benchmarking/consulting services and certification/licensing of ratings.
Model biznesowy
paid industry reportsbenchmarking subscriptionsconsulting and licensing of ratingssponsored studies
Dystrybucja
local SEOcold outreachreferrals
Wymagane umiejętności
customer discoverydistributionproduct validation